Spotlight on Matt Britton: How I Built a Youth Marketing Empire
Marketing

Spotlight on Matt Britton: How I Built a Youth Marketing Empire

9y Yuyu Chen

Spotlight on Matt Britton: How I Built a Youth Mar...

Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Read Mo...

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ClickZ Content Takeover Day One: A Look at What's Coming Up
Data insights

ClickZ Content Takeover Day One: A Look at What's Coming Up

9y Melanie White

ClickZ Content Takeover Day One: A Look at What's ...

ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...

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Digitas and LBi Merge to Become Complete International Digital Agency
Marketing

Digitas and LBi Merge to Become Complete International Digital Agency

11y Melanie White

Digitas and LBi Merge to Become Complete Internati...

Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered ...

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LBi Buys Mr. Youth for Millennial Marketing Overseas
Community Management

LBi Buys Mr. Youth for Millennial Marketing Overseas

12y Kate Kaye

LBi Buys Mr. Youth for Millennial Marketing Overse...

Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India. Read More...

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