Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials.
ClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there!
Publicis group will merge its largest US digital ad agency Digitas, with its recently acquired European entity LBi, to form DigitasLBi. Headquartered in Paris, the combined venture will be led by LBi chief executive Luke Taylor, who has been appointed as DigitasLBi's global CEO.
Partnership could have big implications for Mr. Youth's business overseas, particularly in China and India.