Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts.
Highlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia.
Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth.
Digital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate.
The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their smartphones.
Optimize your CRM campaign with these location-based tactics.
At our annual company summit, assumptions were challenged and worldviews changed. Here are five key takeaways.
Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region.
Facebook Places, a feature that allows users to check in and share their locations with friends, is now available in Hong Kong and Singapore.
The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes.