If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional funnel approach a little bit backwards?
One of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on all sides.
ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can help marketers stay ahead of the curve.
Having a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns – or that there must be some new and creative methods out there which would give your lead generation a lift.
What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.? All ... read more
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Tom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transform your workforce, and how artificial intelligence can give human workers an innate superpower.
Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weaknesses of each to ensure their optimal use. How should advertisers plan for and execute their PPC competitor analyses?
Ecommerce sites such as Amazon play a more significant role in the customer journey than other channels including TV advertising, social media, online display and search engines, according to exclusive new research published today by ClickZ Intelligence.
Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts.
