A short guide to assessing the ROI of your content marketing
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
lead generation
Friends and foes: using sales to help fail-proof your marketing automation
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Powerball math, Facebook, and how to build a proper social support site
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Three ways to grow your total customer community
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
Meeting consumers on their turf: the value of social media in search marketing
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
11 tips to document and improve your email marketing program
How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.
Strike while the iron is hot: increasing call connects with marketing automation
By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketing automation technology.
Content marketing and SEO: the questions B2B marketers should ask
It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.
The missing 98 percent: why offline attribution matters
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
4 tips for growing your email list with opt-in
By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for subscriber lists.
