One of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on all sides.
ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can help marketers stay ahead of the curve.
Having a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns – or that there must be some new and creative methods out there which would give your lead generation a lift.
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately assess how things work.