These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articleThere can often be a strained relationship between the marketing and sales teams, but marketing automation software can help both sides work together ...
View articleDepending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleWith the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...
View articleTo build an effective inbound marketing plan, start by building a solid foundation with these eight helpful steps, which include laying out measurable...
View articleHere are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...
View articleThere's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for...
View articleThere are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...
View articleSmall business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...
View articleMany marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best frien...
View articleWith sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive mor...
View articleFor B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...
View articleThere's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automatio...
View articleGuest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've...
View articleIt's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help m...
View articleIn social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter...
View articleCustomers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Read Mo...
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