Five skills a CMO needs to demonstrate to become CEO
Leadership

Five skills a CMO needs to demonstrate to become CEO

2y Greg Creed

Five skills a CMO needs to demonstrate to become C...

Know your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but ab...

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What's the next chapter of the marketing story within sales relationships?
Educating leadership

What's the next chapter of the marketing story within sales relationships?

2y Katrina Klier

What's the next chapter of the marketing story wit...

How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read Mor...

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The making of a strong first-party data brand
Advertising & Promotion

The making of a strong first-party data brand

2y Luis Navarrete Gómez

The making of a strong first-party data brand

How to get the strategy, technology, and value of change right Read More...

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Generation novel: How to market to the new post-pandemic customer
Customer insights

Generation novel: How to market to the new post-pandemic customer

2y Elizabeth Roscoe

Generation novel: How to market to the new post-pa...

30-second summary: Customer needs have changed as a result of the pandemic and so must the ways of marketing to them Digital empathy is key to informi...

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How brands can make their content brainstorms more effective
Content Marketing

How brands can make their content brainstorms more effective

3y Melanie Deziel

How brands can make their content brainstorms more...

Encourage collaboration, maximize efficiency, and improve the quality of ideas generated Read More...

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Leadership Q&A with Christie's VP digital marketing, Samantha Margolis
Digital Leaders

Leadership Q&A with Christie's VP digital marketing, Samantha Margolis

3y Kamaljeet Kalsi

Leadership Q&A with Christie's VP digital marketin...

30-second summary: The ClickZ Experience 2021 virtual event will see some of the world’s greatest marketing leadership Here’s a sneak peek...

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How Humanscale pivoted from in-office to the WFH furniture market
Case Study

How Humanscale pivoted from in-office to the WFH furniture market

3y Jacqueline Dooley

How Humanscale pivoted from in-office to the WFH f...

The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two week...

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Being an effective marketing leader with Mark Evans, Direct Line Group
Digital Advertising

Being an effective marketing leader with Mark Evans, Direct Line Group

3y Kamaljeet Kalsi

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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CMOs are desperate for leaders - Here's how to be one
Digital Leaders

CMOs are desperate for leaders - Here's how to be one

4y Kenna Hilburn

CMOs are desperate for leaders - Here's how to be ...

Liveclicker's Kenna Hilburn addresses the perceived lack of leadership amongst CMOs, and challenges marketers to get out of their comfort zone in orde...

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There are three CMO archetypes, but only one is best for driving growth
Leadership

There are three CMO archetypes, but only one is best for driving growth

5y Biljana Cvetanovski

There are three CMO archetypes, but only one is be...

McKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....

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Five lessons learned from conversations with brilliant CMOs
Leadership

Five lessons learned from conversations with brilliant CMOs

5y Justin Gray

Five lessons learned from conversations with brill...

I talked with five super smart CMOs. Here are the five main takeaways we can learn from their experience as leaders in marketing and marketing technol...

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How to become a better marketer: 5 things to do every day
Leadership

How to become a better marketer: 5 things to do every day

5y Emily Alford

How to become a better marketer: 5 things to do ev...

Warren Buffett famously had his pilot write down a list of 25 goals, circle the 5 most important, and put the remaining 20 on an “avoid at all costs” ...

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What Amazon can learn from Andrew Carnegie
Ecommerce

What Amazon can learn from Andrew Carnegie

6y Brant Cooper

What Amazon can learn from Andrew Carnegie

The Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...

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The newsroom approach to brand storytelling
Content

The newsroom approach to brand storytelling

6y Clark Boyd

The newsroom approach to brand storytelling

The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...

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Digital transformation: Are you asking the right questions?
Automation

Digital transformation: Are you asking the right questions?

8y Matt Owen

Digital transformation: Are you asking the right q...

Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (It’ll be nine...

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