Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articleInterpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...
View articleAn always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...
View articleThis week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...
View articleLinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...
View articleXinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Read More...
View articleComputer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
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