How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation
Acquisition

How brands like BMW, GEICO and Lenovo create video content for the "skippin...

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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Why predictive behavioral analytics will forever change retargeting
Data insights

Why predictive behavioral analytics will forever change retargeting

8y Jay Marwaha

Why predictive behavioral analytics will forever c...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...

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Tweets of the week: #CES2016 and #Twitter10K take over
Social

Tweets of the week: #CES2016 and #Twitter10K take over

8y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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A data game: will the winner take it all?
Conference Coverage

A data game: will the winner take it all?

8y Melanie White

A data game: will the winner take it all?

Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo
Asia

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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Tweets of the Week: NASA, Amazon and ESPN Lead the Way
Social

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

9y Yuyu Chen

Tweets of the Week: NASA, Amazon and ESPN Lead the...

This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...

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Best Practice For Native Advertising
Asia

Best Practice For Native Advertising

9y Nellie Chan

Best Practice For Native Advertising

LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...

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China's Xinhua Uses Western Social Media in Global Rebranding Effort
Asia

China's Xinhua Uses Western Social Media in Global Rebranding Effort

9y Sophie Loras

China's Xinhua Uses Western Social Media in Global...

Xinhua has become the latest Chinese brand to use Western social media platforms to enhance its global profile. Read More...

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Lenovo's Prankvertising Stunt Pulls Views From Shoppers
Media

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

9y Emily Alford

Lenovo's Prankvertising Stunt Pulls Views From Sho...

Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...

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Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore
Analytics

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

11y Adaline Lau

Lenovo Bets on Big Data, Builds Global Analytics H...

The first phase of its analytics hub is scheduled to complete by July. Read More...

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