How five brands in APAC are using Instagram's self-serve ads
Acquisition

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?
Conference Coverage

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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YouTube’s First Decade: The Top Ads and the Trends That Define Them
Media

YouTube’s First Decade: The Top Ads and the Trends That Define Them

9y Greg Jarboe

YouTube’s First Decade: The Top Ads and the Trends...

YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...

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Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge
Social

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

9y Yuyu Chen

Why the #TwizzlerChallenge Won't Become Another #I...

The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge...

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Best of South by Southwest Interactive 2015
Marketing

Best of South by Southwest Interactive 2015

9y Emily Alford

Best of South by Southwest Interactive 2015

ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...

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Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign
Media

Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

9y Emily Alford

Hallmark Tugs at Consumers' Heartstrings in Valent...

Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to ...

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McDonald's Revamps "I'm Lovin' It" With New Video Ad
Media

McDonald's Revamps "I'm Lovin' It" With New Video Ad

9y Mike O'Brien

McDonald's Revamps "I'm Lovin' It" With New Video ...

As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the ele...

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The Best Campaigns You Didn't See in 2014
Marketing

The Best Campaigns You Didn't See in 2014

9y Emily Alford

The Best Campaigns You Didn't See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...

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Spotlight On: Tribal Worldwide's Rich Guest
Agency Spotlight

Spotlight On: Tribal Worldwide's Rich Guest

9y Mike O'Brien

Spotlight On: Tribal Worldwide's Rich Guest

Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his d...

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Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing
Media

Leo Burnett Partners With The Huffington Post for a New Approach to Content...

9y Emily Alford

Leo Burnett Partners With The Huffington Post for ...

Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...

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Leo Burnett Inflates Digital Capabilities With Airlock Acquisition
Marketing

Leo Burnett Inflates Digital Capabilities With Airlock Acquisition

13y Jack Marshall

Leo Burnett Inflates Digital Capabilities With Air...

London-based creative agency will become part of the Leo Burnett Group in the U.K. Read More...

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