Morgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...
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View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
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View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleLevi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
View articleThe platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...
View articleWunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Read More...
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View articleVideo features Charles Bukowski poem, in possible homage to web parody of earlier Levi's effort. Read More...
View articleHow six brands are using storytelling techniques. Read More...
View articleRetailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Read More...
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View articleA look back and a look ahead on social marketing trends affecting business. Read More...
View articleFacebook was a sounding board for Cyber Monday shopping experiences; JC Penney fielded complaints all day about its slow site. Read More...
View articleTapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Read More...
View articleA website pairs young women with "ambassdors" in several fields, but is off to a slow start. Read More...
View articleJeans company live-streamed a Nada Surf performance last weekend and added 45,000 "Likers" to its brand page. Read More...
View articleJeans brand creates a nine-city geo-social program with Alamo Drafthouse. Read More...
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