Stats of the week: All about mobile apps
Ad Industry Metrics

Stats of the week: All about mobile apps

8y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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Tweets of the week: winners and losers of Back to the Future Day
Social

Tweets of the week: winners and losers of Back to the Future Day

9y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

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What Are Some of the Best Practices for Visual Content Marketing?
Marketing

What Are Some of the Best Practices for Visual Content Marketing?

9y Mike O'Brien

What Are Some of the Best Practices for Visual Con...

When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...

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3 Auto Brand Films, 3 Vital Lessons in Storytelling
Automotive

3 Auto Brand Films, 3 Vital Lessons in Storytelling

9y Idris Nagri

3 Auto Brand Films, 3 Vital Lessons in Storytellin...

Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...

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How to Develop Your Own Powerful Online Brand
Marketing

How to Develop Your Own Powerful Online Brand

9y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

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McDonald's, Nike, Sprint Among March Madness Ad Winners
Marketing

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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ClickZ's Super Bowl XLIX Ad Preview
Media

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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Pandora Goes Ad-Free, for One Hour
Marketing

Pandora Goes Ad-Free, for One Hour

10y Mike O'Brien

Pandora Goes Ad-Free, for One Hour

In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...

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Welcome to the Age of Multiscreen Storytelling
Display Advertising

Welcome to the Age of Multiscreen Storytelling

10y Idris Nagri

Welcome to the Age of Multiscreen Storytelling

Consumers in the near future will expect to get their advertising in story form across multiple screens. Here is a look at some brands that are alread...

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#LexusInTokyo to Engage Fans via Live Vine Videos
Asia

#LexusInTokyo to Engage Fans via Live Vine Videos

10y Idris Nagri

#LexusInTokyo to Engage Fans via Live Vine Videos

Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...

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Lexus' Amazing Mix Lets Users Manipulate Website
Marketing

Lexus' Amazing Mix Lets Users Manipulate Website

11y Idris Nagri

Lexus' Amazing Mix Lets Users Manipulate Website

Lexus hopes the interactive site comes across as a bold and exciting introduction to its 2014 IS sedan. Read More...

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Harnessing the $9+ Billion Social and Mobile Ad Potential
Social

Harnessing the $9+ Billion Social and Mobile Ad Potential

11y Idris Nagri

Harnessing the $9+ Billion Social and Mobile Ad Po...

The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the incre...

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Facebook Updates Pages, Allowing Brands to Have a History
Social

Facebook Updates Pages, Allowing Brands to Have a History

12y Idris Nagri

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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Glam Media Rolls Out Mobile Ad Offering
Media

Glam Media Rolls Out Mobile Ad Offering

13y Jack Marshall

Glam Media Rolls Out Mobile Ad Offering

Lexus and Macy's among launch brands in effort to rival Apple. Read More...

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Amex Launches Flipboard Campaign in New Yorker
Media

Amex Launches Flipboard Campaign in New Yorker

13y Idris Nagri

Amex Launches Flipboard Campaign in New Yorker

American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Read More...

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Lexus Bangs the Drum In New Digital Ads
Automotive

Lexus Bangs the Drum In New Digital Ads

14y Idris Nagri

Lexus Bangs the Drum In New Digital Ads

In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...

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Brands Look to Score With NBC's 'Sunday Night Football' Webcasts
Media

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

14y Idris Nagri

Brands Look to Score With NBC's 'Sunday Night Foot...

Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL...

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