Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season.
Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales.
In an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is so crucial to the company.
Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers.
If you take the time to establish a customer lifecycle blueprint, you will be able to understand your consumers better and more effectively market to them.
Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing in marketing automation.
Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results.
As an email marketer, you can't live by the "set it and forget it" mindset. You must instead monitor the emails you send to your consumers and understand their impact.
Marketing automation can help you get off that hamster wheel and work smarter, not harder.
By trying to serve everyone we often end up not serving anyone. If you keep a narrow focus in your marketing, you just might sell more and better products.