Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social media platforms.
Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole year.