Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player
Asia

Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

10y Idris Nagri

Japan’s Line Gets Ready for Its Next Act: Becoming...

It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...

View article
Cookie Run Boosts Messaging Apps' Revenue in Asia
Asia

Cookie Run Boosts Messaging Apps' Revenue in Asia

10y Yuyu Chen

Cookie Run Boosts Messaging Apps' Revenue in Asia

Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsist...

View article
Why Mobile Chat Requires Kid Gloves
Asia

Why Mobile Chat Requires Kid Gloves

11y Charlie Pownall

Why Mobile Chat Requires Kid Gloves

With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...

View article
Get the latest analysis and reports delivered to your inbox daily
Just Passing Through? A Look at LINE vs Facebook
Asia

Just Passing Through? A Look at LINE vs Facebook

11y Jeff Lippold

Just Passing Through? A Look at LINE vs Facebook

That Japanese are simply "replacing" Facebook with LINE is a flawed hypothesis. Here's why. Read More...

View article
Let's Talk About LINE
Asia

Let's Talk About LINE

11y Jeff Lippold

Let's Talk About LINE

As marketers, here are several ways we can take advantage of this service. Read More...

View article
Japan Scores High Marks in 2012 Digi Wrap-Up
Asia

Japan Scores High Marks in 2012 Digi Wrap-Up

11y Idris Nagri

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

View article
10 FAQs on WeChat for Marketers
Asia

10 FAQs on WeChat for Marketers

12y Rudi Leung

10 FAQs on WeChat for Marketers

Should marketers open a WeChat account for their brand? Read More...

View article
Naver Curates a Strong Following in Japan
Asia

Naver Curates a Strong Following in Japan

12y Idris Nagri

Naver Curates a Strong Following in Japan

Naver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...

View article