Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn users.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.
When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be.
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital Service.
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.