Leveraging the authority of LinkedIn influencers for B2B

Digital Marketing Leveraging the authority of LinkedIn influencers for B2B

9m Intellifluence

Leveraging the authority of LinkedIn influencers f...

Consider all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for the purposes of successful B2B marketing. Read...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

Digital Advertising Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

11m Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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LinkedIn report: Many marketers are measuring ROI wrong

Digital Marketing LinkedIn report: Many marketers are measuring ROI wrong

2y Barry Levine

LinkedIn report: Many marketers are measuring ROI ...

Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...

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LinkedIn CMO to step down at end of year

Industry Developments LinkedIn CMO to step down at end of year

2y Kimberly Collins

LinkedIn CMO to step down at end of year

On Thursday, LinkedIn CMO Shannon Brayton announced in a post that she will be stepping down at the end of the year, to be replaced by Melissa Selcher...

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LinkedIn introduces Objective Based Advertising

Digital Marketing LinkedIn introduces Objective Based Advertising

2y Jacqueline Dooley

LinkedIn introduces Objective Based Advertising

LinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...

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LinkedIn buys cross-device identity provider Drawbridge

Digital Advertising LinkedIn buys cross-device identity provider Drawbridge

2y Barry Levine

LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

2y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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Survey: Nearly 100% of social media users visit at least four platforms a day

Digital Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

2y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

Marketing Technology Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

2y Kimberly Collins

Martech news roundup: Zendesk acquires Smooch, Goo...

Roundup of top news in martech from the week of May 20-24, 2019. Read More...

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How do you measure a good click-through rate (CTR) for PPC?

Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

2y Tereza Litsa

How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

2y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

Marketing Technology Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

2y Tessa Judge

Martech news roundup: Marketo partnerships, new Li...

Roundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...

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Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

Marketing Technology Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

2y Tessa Judge

Martech news roundup: Facebook's Ad Library, Googl...

Roundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...

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Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding

Marketing Technology Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding

2y Kimberly Collins

Martech news roundup: Apple moves toward smart hom...

Roundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

Marketing Technology Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

2y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding

Marketing Technology Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding

3y Kimberly Collins

Weekly martech review: MetaCX Scott McCorkle, HCL ...

We review the top news in martech from the week of December 3–10, 2018. Read More...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

Marketing Technology Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

3y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

Marketing Technology Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

3y Kimberly Collins

Weekly martech review: IBM's Food Trust blockchain...

We review the top news in martech from the week of October 8–15, 2018. Read More...

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Here’s how businesses can leverage digital content to engage with prospective B2B buyers

Content Marketing Here’s how businesses can leverage digital content to engage with prospective B2B buyers

3y Jonathan Brown

Here’s how businesses can leverage digital content...

Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...

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The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

Search Marketing The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

3y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

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What’s your Amazon strategy?: Breaking silos and brand new budgets

Search Marketing What’s your Amazon strategy?: Breaking silos and brand new budgets

4y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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LinkedIn to offer retargeting, email targeting later this year

Display Advertising LinkedIn to offer retargeting, email targeting later this year

4y Al Roberts

LinkedIn to offer retargeting, email targeting lat...

B2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...

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What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

4y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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10 mistakes businesses and brands make with social media

More News 10 mistakes businesses and brands make with social media

5y Bob Cargill

10 mistakes businesses and brands make with social...

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...

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LinkedIn Sponsored InMail goes self-serve

Email LinkedIn Sponsored InMail goes self-serve

5y Al Roberts

LinkedIn Sponsored InMail goes self-serve

In March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...

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Six steps for an effective B2B content marketing strategy

Community Management Six steps for an effective B2B content marketing strategy

5y Tereza Litsa

Six steps for an effective B2B content marketing s...

There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? Read More...

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Meet the eight B2B brands excelling at LinkedIn

Marketing Meet the eight B2B brands excelling at LinkedIn

5y Tereza Litsa

Meet the eight B2B brands excelling at LinkedIn

You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...

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