It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to start off with.
Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more
User interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so much.
Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the long run?
If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management tools.
Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your content.
A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated?
Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across multiple digital channels.
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.