Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI.
Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told.
As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences.
Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business.
Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter, Facebook, and Instagram.
Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social media marketing budget for next year.
Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way.
With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big marketing frontier is the Periscope app.
Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says LinkedIn's Nellie Chan.
How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms?