One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC).
Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at LinkedIn, will share in San Francisco.
LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media.
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial.
People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire.
Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands.
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach.
Give their line of work, marketers are difficult people to market to. Good subject lines and knowing when to leave cold call pitches on voicemail (never) are good places to start.
LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social.
Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content.