Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits during a keynote case study at ClickZ Live Hong Kong.
Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have?
Because not all people in technology or marketing are created male, or treated equally.
LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide.
Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off?
When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead.
One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC).
Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at LinkedIn, will share in San Francisco.
LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media.
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial.