LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? Let the subscribers decide.
Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off?
When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead.
One overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC).
Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at LinkedIn, will share in San Francisco.
LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media.
Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial.
People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire.
Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential global brands.
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach.