4 Steps for Localizing Your Social Media Approach
Local

4 Steps for Localizing Your Social Media Approach

10y Angie Pascale

4 Steps for Localizing Your Social Media Approach

Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...

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Is LinkedIn's New Publisher Platform Worth Testing?
Marketing

Is LinkedIn's New Publisher Platform Worth Testing?

10y Kevin Lee

Is LinkedIn's New Publisher Platform Worth Testing...

The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces...

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When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?
Automation

When Will LinkedIn Launch a CRM Service? Should CRM Vendors Worry?

10y Ramon Ray

When Will LinkedIn Launch a CRM Service? Should CR...

Is a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to ...

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When Content Meets Social - Aligning the Content Message to the Social Medium
Social

When Content Meets Social - Aligning the Content Message to the Social Medi...

10y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

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How to Become a Top-Performing Content Marketer on LinkedIn
Social

How to Become a Top-Performing Content Marketer on LinkedIn

10y Yuyu Chen

How to Become a Top-Performing Content Marketer on...

LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Read More...

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LinkedIn Sales Tool Paves Way For Warmer Leads
Social

LinkedIn Sales Tool Paves Way For Warmer Leads

10y Mike O'Brien

LinkedIn Sales Tool Paves Way For Warmer Leads

LinkedIn says its Sales Navigator tool will help sales professionals get away from cold outreaches and build better connections with buyers. Read More...

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco
Conference Coverage

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

10y ClickZ News Staff

7 Sessions You Don’t Want to Miss at ClickZ Live S...

This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...

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LinkedIn Unveils Direct Sponsored Content for Better Targeting and Testing
Social

LinkedIn Unveils Direct Sponsored Content for Better Targeting and Testing

10y Yuyu Chen

LinkedIn Unveils Direct Sponsored Content for Bett...

The new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising. Read...

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Facebook Claims More Than Half of Social Logins [Study]
Audience

Facebook Claims More Than Half of Social Logins [Study]

10y Mike O'Brien

Facebook Claims More Than Half of Social Logins [S...

Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...

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LinkedIn Acquires Bizo to Boost B2B Marketing
Marketing

LinkedIn Acquires Bizo to Boost B2B Marketing

10y Yuyu Chen

LinkedIn Acquires Bizo to Boost B2B Marketing

The business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketi...

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?
Social

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

10y Lisa Lacy

Brands on Yo: Cheap Move for Press or Legit Market...

While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...

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Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?
Local

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobi...

10y Jason Burby

Location, Utility, and Relevancy - the Magic Combi...

There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...

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5 Marketing Tips I Learned in London
Marketing

5 Marketing Tips I Learned in London

10y Kristin Kovner

5 Marketing Tips I Learned in London

Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a r...

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4 Digital Tools for Trend Scouting and Ideation
Marketing

4 Digital Tools for Trend Scouting and Ideation

10y Thomas Mueller

4 Digital Tools for Trend Scouting and Ideation

In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Her...

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PPC Reboot: Planning for Fall and 2015
Paid Search

PPC Reboot: Planning for Fall and 2015

10y Lisa Raehsler

PPC Reboot: Planning for Fall and 2015

Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...

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Is Social Automation the Future of Social?
Automation

Is Social Automation the Future of Social?

10y Mathew Sweezey

Is Social Automation the Future of Social?

The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...

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Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales
Automation

Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

10y Kevin Miller

Traditional Marketing Campaigns Can Help Drive Inb...

Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...

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How Employee Advocacy Builds Personal Brands
Social

How Employee Advocacy Builds Personal Brands

10y Russ Fradin

How Employee Advocacy Builds Personal Brands

By establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. ...

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Microsoft Tops LinkedIn's List of Most Influential Tech Brands
Data insights

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

10y Yuyu Chen

Microsoft Tops LinkedIn's List of Most Influential...

The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...

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24 Hour Fitness Uses Social to Win New Members
Marketing

24 Hour Fitness Uses Social to Win New Members

10y Mary Lisbeth D'Amico

24 Hour Fitness Uses Social to Win New Members

The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...

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Tap Into Social Media to Find Your Perfect Job
Asia

Tap Into Social Media to Find Your Perfect Job

10y Christian Arno

Tap Into Social Media to Find Your Perfect Job

Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...

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5 Free Online Marketing Tips to Capture the Attention of Your Target Market
Marketing

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

10y Tim Nichols

5 Free Online Marketing Tips to Capture the Attent...

There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion....

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The 10 Things You Should Never Do on Your Phone in Business
Media

The 10 Things You Should Never Do on Your Phone in Business

10y Jasmine Sandler

The 10 Things You Should Never Do on Your Phone in...

Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...

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Twitter Adds Language Targeting to Promoted Tweets and Accounts
Social

Twitter Adds Language Targeting to Promoted Tweets and Accounts

10y Lisa Lacy

Twitter Adds Language Targeting to Promoted Tweets...

The new targeting feature is available to all advertisers and through Twitter's Ads API. Read More...

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What Is a Good Click-Through Rate for PPC?
Paid Search

What Is a Good Click-Through Rate for PPC?

10y Lisa Raehsler

What Is a Good Click-Through Rate for PPC?

A look at why people care so much about click-through rates for pay-per-click advertising. Read More...

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LinkedIn Adds Language Targeting and Personalized Page Feeds
Social

LinkedIn Adds Language Targeting and Personalized Page Feeds

10y Lisa Lacy

LinkedIn Adds Language Targeting and Personalized ...

LinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by prov...

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When Social Strategies Can Optimize Business Processes
Social

When Social Strategies Can Optimize Business Processes

10y Himanshu Sareen

When Social Strategies Can Optimize Business Proce...

Surprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...

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