LiveRamp and Bombora partner for patent-pending approach to SMB targeting

Digital Advertising LiveRamp and Bombora partner for patent-pending approach to SMB targeting

2y Barry Levine

LiveRamp and Bombora partner for patent-pending ap...

LiveRamp and Bombora are partnering for probabilistic targeting of SMBs with stated 86% accuracy, as determined by blind tests with 40,000 businesses....

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IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

Digital Advertising IAB Tech Lab releases ‘nutrition label’ for digital ad transparency

2y Barry Levine

IAB Tech Lab releases ‘nutrition label’ for digita...

These new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...

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LiveRamp unveils new way to target ads using first-party cookies

Digital Advertising LiveRamp unveils new way to target ads using first-party cookies

2y Barry Levine

LiveRamp unveils new way to target ads using first...

LiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...

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Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

Marketing Technology Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

2y Tessa Judge

Martech news roundup: Marketo partnerships, new Li...

Roundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...

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LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

Digital Advertising LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

3y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

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