Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optimal engagement.
Social commerce website, LivingSocial, has appointed Barry Judge as chief marketing officer. Based in Washington DC, Judge will oversee all aspects of marketing for the company, including online and offline advertising, brand management, social media, and communications.
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
Partnership appears to have lasted less than 10 months.
Deals space still looks up for grabs.
Development comes after three months of beta testing.
Daily deals marketer offers takeout and delivery specials.
Amid curiosity and criticism, deals brand lauds one-month-old offline initiative.
Retail giant leans on email; little if any sales staff needed.
Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons.