Internet: The Silver Bullet for Businesses?
Analytics

Internet: The Silver Bullet for Businesses?

13y Joni Ngai

Internet: The Silver Bullet for Businesses?

Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for yo...

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Gilt Groupe Deals for Decorati
Social

Gilt Groupe Deals for Decorati

13y Christopher Heine

Gilt Groupe Deals for Decorati

One high-end e-commerce brand purchases another, as daily deals niche keeps bubbling. Read More...

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Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Data insights

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

13y Christopher Heine

Scvngr CEO Says Location Can Be '10X' Bigger Than ...

At SXSWi, young geo-social exec packs a punch with marketing examples. Read More...

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Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval
Marketing

Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

13y Amara Mastronardi

Execs & Accounts: New CEO at BuzzLogic, Yahoo ...

David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Read More...

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NBC Runs Video Ads on LivingSocial
Marketing

NBC Runs Video Ads on LivingSocial

13y Christopher Heine

NBC Runs Video Ads on LivingSocial

Deal seekers are offered an extra $2 savings in exchange for watching "America's Next Great Restaurant." Read More...

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Quite A Deal: 'Groupons' to Earn $4B by 2015
Social

Quite A Deal: 'Groupons' to Earn $4B by 2015

13y Christopher Heine

Quite A Deal: 'Groupons' to Earn $4B by 2015

BIA/Kelsey study suggests a 35 percent compound annual growth rate during the next four years. Read More...

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The Confluence of Mobile, Location, Social, and Group
Marketing

The Confluence of Mobile, Location, Social, and Group

13y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

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Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers
Social

Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers

13y Kate Kaye

Tracking 'Promoted Trends': Twitter Draws Diverse ...

A look at the brands that ran Promoted Trends February 14 through February 28. Read More...

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How LivingSocial Brought Twitter to The Oscars
Social

How LivingSocial Brought Twitter to The Oscars

13y Christopher Heine

How LivingSocial Brought Twitter to The Oscars

Daily deals site complemented TV spots with on-location red carpet tweeting. Read More...

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Coupon Sites Reached 19 Percent North American Users in December
Data insights

Coupon Sites Reached 19 Percent North American Users in December

13y Jack Marshall

Coupon Sites Reached 19 Percent North American Use...

Sites like Groupon and LivingSocial reached nearly a fifth of North American Internet users in December. Read More...

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Exclusive Data: Groupon Unscathed By Super Bowl Fallout
Social

Exclusive Data: Groupon Unscathed By Super Bowl Fallout

13y Christopher Heine

Exclusive Data: Groupon Unscathed By Super Bowl Fa...

New Hitwise stats show the group-buying brand is on the rebound after a tough January against LivingSocial. Read More...

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Groupon CEO Defends Ads After Social Media Backlash
Social

Groupon CEO Defends Ads After Social Media Backlash

13y Christopher Heine

Groupon CEO Defends Ads After Social Media Backlas...

Negative chatter permeates Facebook, Twitter, and YouTube after the daily deal site's Tibet spoof ad. Read More...

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Groupon, LivingSocial Play Mimic Before Super Bowl
Social

Groupon, LivingSocial Play Mimic Before Super Bowl

13y Christopher Heine

Groupon, LivingSocial Play Mimic Before Super Bowl

Groupon's $20-for-$10 Barnes & Noble voucher mirrors the recent LivingSocial-Amazon deal. Read More...

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LivingSocial Gains on Groupon
Data insights

LivingSocial Gains on Groupon

13y Jack Marshall

LivingSocial Gains on Groupon

Daily deals site gained on the competition following a popular Amazon discount offer. Read More...

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LivingSocial Sells 1.3M Amazon Deals, But At What Cost?
Social

LivingSocial Sells 1.3M Amazon Deals, But At What Cost?

13y Christopher Heine

LivingSocial Sells 1.3M Amazon Deals, But At What ...

Social-buying platform hits $13 million in sales during 20-hour period, beating Gap’s record-breaking ‘Groupon.’ Read More...

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Amazon's Daily Deal Hits 600K Sold, Crushing Gap's 'Groupon'
Social

Amazon's Daily Deal Hits 600K Sold, Crushing Gap's 'Groupon'

13y Christopher Heine

Amazon's Daily Deal Hits 600K Sold, Crushing Gap's...

E-retail giant's $20-for-$10 LivingSocial voucher has gone viral, establishing a blistering sales pace during the campaign's initial hours. Read More...

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