If your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you’ve been looking for.
APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting transformation of the businesses they work for.
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri integrations?
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and new.
Showrooming is a big obstacle retailers face as the world becomes more connected. How can they combat it, ensuring they're not left in digital's dust?
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.