Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...
View articleTaco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleNow that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleAmazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...
View articleIn the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Read More...
View articleDuring her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...
View articleThe announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...
View articleWhen it comes to forging a global e-commerce strategy, localization is key. Read More...
View articleYP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...
View articleWhat should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Read More...
View articleSan Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...
View articleThe systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...
View articleWebsite translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...
View articleNonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money f...
View articleThe Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...
View articleTranslating a digital strategy for a global audience goes well beyond Google Translate. Read More...
View articleMany companies are missing out on huge success globally because their SEO practices don't take local technical and cultural components into considerat...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleIn an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Read More...
View articleAs you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...
View articleThe group vice president of digital media and multicultural marketing at Macy's speaks to ClickZ about social media, in-store marketing, and more. Rea...
View articleWearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleIf you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
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