BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dolla...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleLocalizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...
View articleA new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...
View articleRecently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make th...
View articleThis year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social ...
View articleSearch can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offli...
View articleWhile human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been...
View articleThe World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's ...
View articleWhen used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...
View articleThe growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...
View articleThere's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...
View articleThe social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the...
View articleGoogle's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...
View articleMarketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...
View articleWhile English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...
View articleLinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by prov...
View articleWhile you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...
View articleA look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch att...
View articleDuring his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ec...
View articleIt's time to refresh the key action items or best practices for International search engine optimization. Read More...
View articleA panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...
View articleEveryone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...
View articleIt's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when revi...
View articleThough somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, along...
View articleIn in order to effectively deliver value to global markets, you must use all available tools and make sure to speak their language accurately. Read Mo...
View articleThe future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon tec...
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