Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...
View article2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...
View articleColumnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...
View articleJust how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...
View articleConsider these three ways to claim your local search result's real estate. Read More...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleHead of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...
View articleAs the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...
View articleWith search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Read More...
View articleGlobal email standard rules don't apply in China; here's how you should localise for the market. Read More...
View articleIt's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Rea...
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