Localization Does Not Stand Alone in Marketing
Media

Localization Does Not Stand Alone in Marketing

10y Shannon E. Denison

Localization Does Not Stand Alone in Marketing

Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...

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2014 Local Marketing Checklist
Local

2014 Local Marketing Checklist

10y Gregg Stewart

2014 Local Marketing Checklist

2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...

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Dear Santa: A Google Wishlist for Local Marketers
Local

Dear Santa: A Google Wishlist for Local Marketers

10y Gregg Stewart

Dear Santa: A Google Wishlist for Local Marketers

Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...

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StreetFight Summit: In Local Marketing, How Close is Close Enough?
Media

StreetFight Summit: In Local Marketing, How Close is Close Enough?

10y Kristin Kovner

StreetFight Summit: In Local Marketing, How Close ...

Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Colu...

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Standing Out in the Crowd With Local Search
Asia

Standing Out in the Crowd With Local Search

11y Scott Kellam

Standing Out in the Crowd With Local Search

Consider these three ways to claim your local search result's real estate. Read More...

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How You Can Benefit From Multilingual Video SEO
Asia

How You Can Benefit From Multilingual Video SEO

11y Christian Arno

How You Can Benefit From Multilingual Video SEO

A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....

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MakeMyTrip: Localizing Social Media in a Global World [Video]
Asia

MakeMyTrip: Localizing Social Media in a Global World [Video]

11y Adaline Lau

MakeMyTrip: Localizing Social Media in a Global Wo...

Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...

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Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder
Asia

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunde...

11y Motoko Hunt

Is It a Fine Idea or a Brilliant Mistake? Don't Be...

As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...

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Tips and Advice on Localizing Your Business for Asian Markets
Asia

Tips and Advice on Localizing Your Business for Asian Markets

11y Christian Arno

Tips and Advice on Localizing Your Business for As...

With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Read More...

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Relationships and Localisation: The Key to Understanding Email Marketing in China
Asia

Relationships and Localisation: The Key to Understanding Email Marketing in...

13y Michael Tsui

Relationships and Localisation: The Key to Underst...

Global email standard rules don't apply in China; here's how you should localise for the market. Read More...

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To Localise or Not to Localise, That Shouldn't Be the Question
Asia

To Localise or Not to Localise, That Shouldn't Be the Question

13y Andy Radovic

To Localise or Not to Localise, That Shouldn't Be ...

It's critical to localise your content in Asia as it impacts how your brand is being perceived in the region. Here are 10 tips to get you started. Rea...

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