Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportunity to target the right audience at the right time.
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO.
As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?
A Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated?
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs.
Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough?