As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week.
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportunity to target the right audience at the right time.
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO.
As gyms get ready for their busiest season, I set out to explore their email programs. That’s when I realized that most of them are terrible. But why?