Simplifying location-based marketing and how to sell it

Mobile Simplifying location-based marketing and how to sell it

3y Luke Richards

Simplifying location-based marketing and how to se...

Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...

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Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

4y Jacqueline Dooley

Geofencing: Impact, spending, limitations, and exa...

Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...

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Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

6y Andy Favell

Sears: The Holy Grail is marrying data, mobile, ma...

“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...

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