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    Simplifying location-based marketing and how to sell it
    Emerging Technology

    Simplifying location-based marketing and how to sell it

    4y Luke Richards

    Simplifying location-based marketing and how to se...

    Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...

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    Geofencing: Impact, spending, limitations, and examples for marketers
    Digital Advertising

    Geofencing: Impact, spending, limitations, and examples for marketers

    5y Jacqueline Dooley

    Geofencing: Impact, spending, limitations, and exa...

    Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...

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    Q&A with HYP3R following $17m Series A funding
    Disruptive MarTech

    Q&A with HYP3R following $17m Series A funding

    6y Kimberly Collins

    Q&A with HYP3R following $17m Series A funding

    Today, HYP3R announced $17M Series A funding to continue innovating location-based marketing for brands in travel, retail, and entertainment. We did a...

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    A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas
    AI & Automation

    A technology company that sells ribs: Q+A with TGI Fridays' Sherif Mityas

    6y Mike O'Brien

    A technology company that sells ribs: Q+A with TGI...

    When you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...

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    Location and lenses: What does the future look like for Snapchat?
    Social & Community

    Location and lenses: What does the future look like for Snapchat?

    6y Mike O'Brien

    Location and lenses: What does the future look lik...

    Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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    Real-time relevance and predicting purchases
    Analytics

    Real-time relevance and predicting purchases

    6y Mike O'Brien

    Real-time relevance and predicting purchases

    Data is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...

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    What are augmented reality apps, and how can they be used for marketing?
    AR & VR

    What are augmented reality apps, and how can they be used for marketing?

    7y Rebecca Sentance

    What are augmented reality apps, and how can they ...

    Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

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    5 overlooked but rewarding mobile engagement strategies
    Actionable Analysis

    5 overlooked but rewarding mobile engagement strategies

    7y Laurynas Skupas

    5 overlooked but rewarding mobile engagement strat...

    How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...

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    Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps
    Analytics

    Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

    7y Al Roberts

    Foursquare's Pilgrim SDK could lead to an explosio...

    Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...

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