Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs.
Digital leaders share common attributes that are driving stronger financial performance, according to business consulting company PwC. Is your digital IQ high enough?
Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field.
The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX.
The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?
Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve.
Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all.
There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation.