Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field.
The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX.
The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will this impact your local strategy?
Email marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as technology continues to evolve.
Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all.
There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation.
Relevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Colorado is a skier, say, is not.
While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on.
While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way to measure campaign success.