Denny's, Walmart and Goodwill Score With Location Data [Study]
Data insights

Denny's, Walmart and Goodwill Score With Location Data [Study]

9y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement
Data insights

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagem...

9y Emily Alford

Havas and Shazam Partner to Predict Hit Music and ...

A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...

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Can Snapchat Help McDonald's Combat its Millennial Problem?
Marketing

Can Snapchat Help McDonald's Combat its Millennial Problem?

9y Mike O'Brien

Can Snapchat Help McDonald's Combat its Millennial...

Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...

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UGC Is the Key to Instagram Success [Study]
Social

UGC Is the Key to Instagram Success [Study]

9y Mike O'Brien

UGC Is the Key to Instagram Success [Study]

User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...

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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing
Local

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

9y Gregg Stewart

Hyper Locals: The Second Biggest Missed Opportunit...

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...

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9 Ways the Retail Relationship is Changing
Asia

9 Ways the Retail Relationship is Changing

9y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Brands Fight Ad Blindness With Interactive Experiences
Media

Brands Fight Ad Blindness With Interactive Experiences

9y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

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Are You Ready For the Marriage of Google and Twitter?
Local

Are You Ready For the Marriage of Google and Twitter?

9y Crispin Sheridan

Are You Ready For the Marriage of Google and Twitt...

Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...

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Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan
Local

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

9y Kevin Lee

Seven Reasons to Make Direct Mail Part of Your Dig...

As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...

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Amazon Extends One-Hour Prime Delivery to Local Businesses
Ecommerce

Amazon Extends One-Hour Prime Delivery to Local Businesses

9y Mike O'Brien

Amazon Extends One-Hour Prime Delivery to Local Bu...

Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in...

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Starbucks And Spotify Team Up To Create "Music Ecosystem"
Marketing

Starbucks And Spotify Team Up To Create "Music Ecosystem"

9y Mike O'Brien

Starbucks And Spotify Team Up To Create "Music Eco...

The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a...

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Wearables Are Still In Their First Inning
Media

Wearables Are Still In Their First Inning

9y Mike O'Brien

Wearables Are Still In Their First Inning

The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...

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Why Location-Based Emails Are So Important for Your Brand
Email

Why Location-Based Emails Are So Important for Your Brand

9y Mike O'Brien

Why Location-Based Emails Are So Important for You...

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...

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Social Media and Data: The Emergency Rescue Duo of the Future
Asia

Social Media and Data: The Emergency Rescue Duo of the Future

9y Sophie Loras

Social Media and Data: The Emergency Rescue Duo of...

The tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...

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Facebook 'Hello' Brings Local Search to Calls
Media

Facebook 'Hello' Brings Local Search to Calls

9y Emily Alford

Facebook 'Hello' Brings Local Search to Calls

Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...

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Will the Apple Watch Kill the Notification Game?
Media

Will the Apple Watch Kill the Notification Game?

9y Benjamin Spiegel

Will the Apple Watch Kill the Notification Game?

Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting
Analytics

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

9y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend
Local

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

9y Ben Plomion

The Importance of Where: Geo-Targeting Is a Market...

Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...

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Twitter-Foursquare Partnership Will Allow for Better Location Targeting
Social

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

9y Yuyu Chen

Twitter-Foursquare Partnership Will Allow for Bett...

Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit ...

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SXSW 2015: Shazam Partners With Brands to Simplify Search
Search

SXSW 2015: Shazam Partners With Brands to Simplify Search

9y Emily Alford

SXSW 2015: Shazam Partners With Brands to Simplify...

Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...

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Facebook Expands Mobile Geo-Targeting With "Place Tips"
Media

Facebook Expands Mobile Geo-Targeting With "Place Tips"

9y Yuyu Chen

Facebook Expands Mobile Geo-Targeting With "Place ...

The social media giant’s new feature will deliver location-based content for businesses. Read More...

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GM Puts Local Search in the Driver's Seat With AtYourService
Ecommerce

GM Puts Local Search in the Driver's Seat With AtYourService

9y Emily Alford

GM Puts Local Search in the Driver's Seat With AtY...

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...

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Twitter/Foursquare Partnership Could Be Game Changer for Marketers
Social

Twitter/Foursquare Partnership Could Be Game Changer for Marketers

9y Emily Alford

Twitter/Foursquare Partnership Could Be Game Chang...

Earlier this week, rumors began to circulate that Twitter and Foursquare are on the verge of partnering to improve Twitter's location services. Read M...

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McDonald's Experiments With Geo-Marketing in Georgia
Local

McDonald's Experiments With Geo-Marketing in Georgia

9y Mike O'Brien

McDonald's Experiments With Geo-Marketing in Georg...

As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon ...

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10 Digital Marketing Predictions for 2015
Marketing

10 Digital Marketing Predictions for 2015

9y Michael Della Penna

10 Digital Marketing Predictions for 2015

In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will becom...

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WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership
Asia

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partners...

9y Yuyu Chen

WeChat Strengthens SE Asian E-Commerce Capabilitie...

Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...

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Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.
Media

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Reg...

9y Mike O'Brien

Starbucks UK Debuts Location-Based Mobile Ads; Bea...

Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...

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