How to Benefit From the Mobile Shift in Local Search
Media

How to Benefit From the Mobile Shift in Local Search

11y Anna Bager

How to Benefit From the Mobile Shift in Local Sear...

It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Read ...

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Borrell: There's Money in Local Media
Local

Borrell: There's Money in Local Media

11y Susan Kuchinskas

Borrell: There's Money in Local Media

Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Rea...

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The Search Agency Automates SEM for SMBs
Local

The Search Agency Automates SEM for SMBs

11y Susan Kuchinskas

The Search Agency Automates SEM for SMBs

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and ma...

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Understand Where You've Been and What You've Done…
Local

Understand Where You've Been and What You've Done…

11y Jason Burby

Understand Where You've Been and What You've Done…

How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...

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Bringing Local Relevance to Social
Local

Bringing Local Relevance to Social

11y Robin Neifield

Bringing Local Relevance to Social

There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...

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Facebook's 'Were Here' Feature Exposes Mobile Buzz
Ecommerce

Facebook's 'Were Here' Feature Exposes Mobile Buzz

11y Christopher Heine

Facebook's 'Were Here' Feature Exposes Mobile Buzz

Large retailers need to call their Facebook reps. Read More...

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The Problem With Mobile Marketing?
Email

The Problem With Mobile Marketing?

11y Derek Harding

The Problem With Mobile Marketing?

You're thinking about "mobile." Read More

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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Audience

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

12y James Dohnert

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billi...

Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...

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The Evolving Location Measurement Industry
Local

The Evolving Location Measurement Industry

12y Jason Burby

The Evolving Location Measurement Industry

Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...

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Engagement and Conversion Through Sharing Photos on Mobile
Asia

Engagement and Conversion Through Sharing Photos on Mobile

12y Darren Yan

Engagement and Conversion Through Sharing Photos o...

With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...

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Bold Teen Drama Degrassi Gets Gamified for Summer Season
Social

Bold Teen Drama Degrassi Gets Gamified for Summer Season

12y Kate Kaye

Bold Teen Drama Degrassi Gets Gamified for Summer ...

Much Music boosts beloved Canadian show with check-in rewards. Read More...

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Agency: Brands Are Still Keen on Location-Based Marketing
Marketing

Agency: Brands Are Still Keen on Location-Based Marketing

12y Christopher Heine

Agency: Brands Are Still Keen on Location-Based Ma...

Rockfish talks about the future of mobile; MomentFeed bets on it. Read More...

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How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Media

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

12y Christopher Heine

How Amex, Foursquare, and Others Advanced the Digi...

After a year of innovation, next year promises more mobile payment disruption. Read More...

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Location-Based Advertising: Evolving to Location-Based Services
Asia

Location-Based Advertising: Evolving to Location-Based Services

12y Darren Yan

Location-Based Advertising: Evolving to Location-B...

We are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building cu...

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Geo-Social Usage Up 3X, But Still Not at Scale
Data insights

Geo-Social Usage Up 3X, But Still Not at Scale

12y Christopher Heine

Geo-Social Usage Up 3X, But Still Not at Scale

Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Read More...

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Foursquare Reaches 15M Users, Triples Audience in a Year
Social

Foursquare Reaches 15M Users, Triples Audience in a Year

12y Christopher Heine

Foursquare Reaches 15M Users, Triples Audience in ...

Growth opportunities continue, as lion's share of smartphone users have yet to adopt geo-social. Read More...

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Location-Based Advertising: Privacy
Asia

Location-Based Advertising: Privacy

12y Darren Yan

Location-Based Advertising: Privacy

Advertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series...

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Location-Based Advertising: The Importance of Location to Advertising
Asia

Location-Based Advertising: The Importance of Location to Advertising

12y Darren Yan

Location-Based Advertising: The Importance of Loca...

Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...

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Radio Shack's Holiday Marketing Focused on 'So Right'
Social

Radio Shack's Holiday Marketing Focused on 'So Right'

13y Christopher Heine

Radio Shack's Holiday Marketing Focused on 'So Rig...

Social and mobile efforts play off "so wrong" gift giving. Read More...

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Big Brands Use Foursquare for Goodwill Marketing
Social

Big Brands Use Foursquare for Goodwill Marketing

13y Christopher Heine

Big Brands Use Foursquare for Goodwill Marketing

Arby's, Radio Shack, and Walgreens develop geo-social efforts with philanthropic tilt. Read More...

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Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising
Asia

Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising

13y Eric Phu

Distilled Wisdom of the Tribe: 5 Insights That Imp...

At our annual company summit, assumptions were challenged and worldviews changed. Here are five key takeaways. Read More...

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NYC Magazine Touts Foursquare Kings
Media

NYC Magazine Touts Foursquare Kings

13y Christopher Heine

NYC Magazine Touts Foursquare Kings

Time Out continues developing presence on the mobile app. Read More...

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Foursquare Rivals Test New Strategies
Social

Foursquare Rivals Test New Strategies

13y Christopher Heine

Foursquare Rivals Test New Strategies

Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...

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Silverpop Marries Foursquare to Email
Email

Silverpop Marries Foursquare to Email

13y Christopher Heine

Silverpop Marries Foursquare to Email

Email industry warhorse buys out a geo-social marketing startup. Read More...

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LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Asia

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

13y Adaline Lau

LBS Marketing in China: 3 Things Jiepang Can Teach...

Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Read More...

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GameStop And Coke Launch National Scvngr Campaign
Social

GameStop And Coke Launch National Scvngr Campaign

13y Christopher Heine

GameStop And Coke Launch National Scvngr Campaign

It's the largest brand activation yet for the geo-social app. Read More...

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Mobile Social: The Importance of Being There
Social

Mobile Social: The Importance of Being There

13y Dave Evans

Mobile Social: The Importance of Being There

As you consider mobile social, look at these three types of activities to tap a powerful combination for marketing. Read More...

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