A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Read More...
View articleBiz director talks about branding and sales via his firm’s geo-social platform. Read More...
View articleMobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...
View articleAnd the implications and impact on integrated marketing. Read More...
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleCan Google Boost woo small businesses that shied away from AdWords? Read More...
View articlePennsylvania Tourism adds a location-based twist to Groundhog Day tradition. Read More...
View articleDog food brand runs 30-day campaign that combines USA Weekend magazine with Whrrl's "Society" platform. Read More...
View articleBrands including Starbucks and Mazda are among first in Europe to use the location-based deals platform. Read More...
View articleA look at the mobile search, barcode/QR code, and mobile payment highlights to come. Read More...
View articleMarketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...
View articleA U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Read More...
View articleWeather strategies work because they are by nature real-time, localized, and extremely relevant. Read More...
View articleTwo NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...
View articleDo some basic use cases to see which new devices are interesting to your customers. Read More...
View articleConAgra brand's November trial program on Whrrl produced 3,200 "Society" members who made recommendations to friends. Read More...
View articleWith Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Read More...
View articleFilm festival has partnered with Southwest Airlines to award check-ins with complimentary airfare. Read More...
View articleMove comes as location-based service integrates with Foursquare and Facebook Places. Read More...
View articleSports gear retailer grew its followers on the geo-social platform 11X due to a $500 gift card giveaway. Engagement metrics were up sharply as well. R...
View articleCompany expands its ad offerings with mobile retail technology vendor. Read More...
View articleSports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...
View articleThe shoes brand is reportedly happy with the engagement that Booyah's MyTown platform has generated. Read More...
View articleLocation-based service introduces a platform for small businesses in New York City. Read More...
View articleFacebook formally unveils its "Deals" platform for location-based marketing. Gap made the biggest splash, but The North Face and Palms Casino Resort a...
View articleGap, Betsey Johnson, and other stores in an upscale California mall have tested the early-days platform, providing a virtual Facebook Places incubator...
View articleWhat are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...
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