Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.
Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends.
If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help.
Reboot your marketing plan by learning how to apply these three steps.
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why.
TV is a key driver of search traffic and consumers are increasingly searching via their smartphones.
Simply replicating your search strategies from the U.S. or Europe will not work in Asia.
We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers we should start looking at the millions of mini-influencers that speak to small clusters of personal networks.