The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey.
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the rise of a new demographic of shoppers and a growing online ecosystem.
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
Not everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following suit.
The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and new.
Yesterday's over. Being different is what's going to help you win tomorrow - not simply repeating your previous success.
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.