By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleWith the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...
View articleIs increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...
View articleHow can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...
View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleBy using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleAs the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleAlthough technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...
View articleSocial media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleTo create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleMarriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleWhat are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...
View articleEmail is a veteran in comparison to other digital marketing channels, but it's still an evolving medium. When errors occur, avoid Googled DIY solution...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleRather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall...
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