Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to...
View articleThere's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are...
View articleGroupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Read Mo...
View articleUse onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Read More...
View articleAllegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleIt's clear that loyalty programs influence sales and brand affinity, but businesses need to do more than provide discounts to be a loyalty program tha...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleThere are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anti...
View articleConquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleThe functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...
View articleConsider these recommendations to improve service and differentiate your business. Read More...
View articleEver heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleThe golden rule for social marketing and social games is the same. Read More...
View articleMove over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Read More...
View articleConsider these three tech innovations that will have great impact on Singaporean consumers. Read More...
View articleCount on mobile to gain momentum, particularly in emerging markets. Read More...
View articleFor your most loyal customers it's not about discounts or special offers but the recognition that comes with loyalty. Here's an example. Read More...
View articleHere are three ways how game-based marketing applies to your brand. Read More...
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