A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use these six tactics to enhance the trustworthiness of your website.
A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them.
We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star.
Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors.
Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income.
Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter.
Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile.