Six ways to improve value and trust for your brand's website
Marketing

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]
Data insights

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

9y Emily Alford

Consumers 'Resigned' to Giving Up Data, But Many F...

A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...

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Spotlight On: Deutsch LA's CDO, Winston Binch
Agency Spotlight

Spotlight On: Deutsch LA's CDO, Winston Binch

9y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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Lenovo's Prankvertising Stunt Pulls Views From Shoppers
Media

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

9y Emily Alford

Lenovo's Prankvertising Stunt Pulls Views From Sho...

Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...

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Apple Breaks iOS Device Sales Records, but Fails to Wow Investors
Media

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

10y Matt Kapko

Apple Breaks iOS Device Sales Records, but Fails t...

Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...

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Apple Ends Fiscal Year With Revenue Jump but Profit Fall
Media

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

11y Idris Nagri

Apple Ends Fiscal Year With Revenue Jump but Profi...

Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...

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Apple Earnings Highlight Deeper Shift to Mobile
Media

Apple Earnings Highlight Deeper Shift to Mobile

11y Idris Nagri

Apple Earnings Highlight Deeper Shift to Mobile

Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like i...

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