Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Asia

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

11y Adaline Lau

Macau Tourism Rolls Out WeChat Fan Acquisition Cam...

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...

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Help Wanted: Casinos Seek Digital Experience
Asia

Help Wanted: Casinos Seek Digital Experience

12y Chris Wieners

Help Wanted: Casinos Seek Digital Experience

Casinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...

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LBS Opportunities for Casino Marketers in Macau
Asia

LBS Opportunities for Casino Marketers in Macau

12y Chris Wieners

LBS Opportunities for Casino Marketers in Macau

Optimize your CRM campaign with these location-based tactics. Read More...

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Social Technology: Getting It Right on a Global Scale
Asia

Social Technology: Getting It Right on a Global Scale

13y Guest

Social Technology: Getting It Right on a Global Sc...

How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Read More...

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