The digital marketing experience of a 250+ year old global luxury brand

Customer experience The digital marketing experience of a 250+ year old global luxury brand

1m Samantha Margolis

The digital marketing experience of a 250+ year ol...

How to explain what we do to those who don’t get it? Read More...

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Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

11m Yaniv Navot

Why marketers need both rule-based and machine lea...

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to...

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How marketers can manage risk and save projects during the pandemic and beyond

Digital Marketing How marketers can manage risk and save projects during the pandemic and beyond

1y Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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The role of AI advertising for deep customer experience personalization

AI & Automation The role of AI advertising for deep customer experience personalization

1y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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AI and ML help digital brands deliver exceptional UX

AI & Automation AI and ML help digital brands deliver exceptional UX

1y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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How AI fits into the martech landscape

AI & Automation How AI fits into the martech landscape

2y Lomit Patel

How AI fits into the martech landscape

Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...

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3 ways technology can boost CX while keeping costs under control – even during challenging times

AI & Automation 3 ways technology can boost CX while keeping costs under control – even during challenging times

2y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid

AI & Automation Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid

2y Julie Van Ullen

Automating affiliate: Why digital marketing’s last...

Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...

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Machine learning is your secret weapon for customer acquisition

AI & Automation Machine learning is your secret weapon for customer acquisition

2y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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The beginner’s guide to neural networks

AI & Automation The beginner’s guide to neural networks

2y Jeremy Fain

The beginner’s guide to neural networks

Deep Learning Neural Network startup Cognitiv's CEO, Jeremy Fain, provides a beginner’s guide to neural networks and its benefits to brands and market...

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Nine marketing automation strategies to win the war for ecommerce

Automation Nine marketing automation strategies to win the war for ecommerce

2y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Identify bottlenecks in your supply chain with machine learning

AI & Automation Identify bottlenecks in your supply chain with machine learning

2y Amit Dua

Identify bottlenecks in your supply chain with mac...

By integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...

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Three sure-fire ways to use machine learning for improved personalization

AI & Automation Three sure-fire ways to use machine learning for improved personalization

2y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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How machine learning-powered agencies are reshaping digital marketing

AI & Automation How machine learning-powered agencies are reshaping digital marketing

2y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Three ways marketers are achieving more with RPA

AI & Automation Three ways marketers are achieving more with RPA

2y Bobby Patrick

Three ways marketers are achieving more with RPA

RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...

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Five fascinating ways AI is changing advertising

AI & Automation Five fascinating ways AI is changing advertising

2y Shereta Williams

Five fascinating ways AI is changing advertising

Videa's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

Automation Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

2y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Acoustic reveals AI and machine learning are top marketing trends in new report

AI & Automation Acoustic reveals AI and machine learning are top marketing trends in new report

2y Jacqueline Dooley

Acoustic reveals AI and machine learning are top m...

The marketing cloud platform's report, covers everything from the emergence of tech-savvy marketers to AI and machine learning and more. Read More...

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Ladingo’s machine learning platform makes shipping large items affordable for small retailers

Digital Marketing Ladingo’s machine learning platform makes shipping large items affordable for small retailers

2y Jacqueline Dooley

Ladingo’s machine learning platform makes shipping...

Israel based Ladingo has launched a machine learning platform that makes shipping large items affordable for small retailers. Read More...

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Brave releases 1.0 of new privacy-focused browser and private ad network

AI & Automation Brave releases 1.0 of new privacy-focused browser and private ad network

2y Barry Levine

Brave releases 1.0 of new privacy-focused browser ...

Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...

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Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data

Disruptive MarTech Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data

2y Jacqueline Dooley

Interview: How DXC is leveraging Adobe’s AI-Powere...

We spoke with Ronell Hugh, Head of GTM Strategy & Product Marketing for Adobe Experience Platform about Adobe’s latest innovation, Adobe Experienc...

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Invoca’s Signal Discovery uses machine learning to conduct conversational analysis on inbound calls

Media Invoca’s Signal Discovery uses machine learning to conduct conversational analysis on inbound calls

2y Jacqueline Dooley

Invoca’s Signal Discovery uses machine learning to...

Call attribution and analysis can be particularly tricky for large organizations. We spoke with two thought leaders at Invoca about their recently lau...

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False promises: How marketers can tell the difference between AI and automation

AI & Automation False promises: How marketers can tell the difference between AI and automation

2y Emily Alford

False promises: How marketers can tell the differe...

Spotting the difference between AI and automation can be tricky, especially when dealing with tech vendors. Here's an overview of what AI can and can'...

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Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Ecommerce Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

2y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

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How to not be fired as a CMO in the next three years

Leadership How to not be fired as a CMO in the next three years

2y Lee Arthur

How to not be fired as a CMO in the next three yea...

In light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...

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Forrester B2C commerce suites: What made the winners stand out

Disruptive MarTech Forrester B2C commerce suites: What made the winners stand out

2y Emily Alford

Forrester B2C commerce suites: What made the winne...

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

AI & Automation Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

2y Emily Alford

Practical personalization: Adobe’s tips for creati...

Adobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...

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