This next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...
View articleAmazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...
View articlePepsico has introduced a new data-driven consultancy in an effort to help its customers adjust to digital disruption by making better use of their mar...
View articleAdobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleToday, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...
View article“In the next 12-18 months, what are the five biggest challenges/opportunities you see for the search industry?” Responses + insights on that question....
View articleSurvey results reveal the top search trends 2019 looks to have in store for marketers. Here are the top five, along with tips for how to handle them. ...
View articleRoundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...
View articleInterview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...
View articleAn early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....
View articleWalmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...
View articleCloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...
View articleGoogle looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...
View articleAn intro to deep learning and 5 examples of how to practically apply it for online retailers, including product image optimization and text summarizat...
View articleAI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleAI attracted $12 billion of VC investment last year and is expected to reach $190.61 billion by 2025. Here are 7 simple ways AI can help businesses co...
View articleAdobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...
View articleTo drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleNetflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...
View articleThe global chatbot market is predicted to reach a 31% CARG, but why? Weather it's an American company like eBay, or a Russian company like Endurance, ...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articleA sophisticated recommendation engine has been a crucial part of Netflix's success. Using machine-learning algorithms, Netflix personalizes everything...
View articleSessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...
View articleFor ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion...
View articleEverybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...
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