This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend.
Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical.
The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role.
Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week.
Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions.
German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer.
Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too.
Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia.
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