Tweets of the week: celebrations and festivals dominate Twitter in APAC
Acquisition

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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The Sharing Economy Lays Its Foundation in Asia
Asia

The Sharing Economy Lays Its Foundation in Asia

9y Andy Radovic

The Sharing Economy Lays Its Foundation in Asia

Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...

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Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use
Asia

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

10y Sophie Loras

Mobile "Wake-Up Call" for Digital Marketers as Asi...

Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...

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Mobile Commerce in Asia Continues to Zig as the World Zags
Asia

Mobile Commerce in Asia Continues to Zig as the World Zags

10y Idris Nagri

Mobile Commerce in Asia Continues to Zig as the Wo...

The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...

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IKEA Mocks Apple in Hilarious Ad for Its New Catalog
Asia

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

10y Mike O'Brien

IKEA Mocks Apple in Hilarious Ad for Its New Catal...

Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...

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Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Asia

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Mal...

11y Idris Nagri

Citibank Optimizes Retargeting Campaign to Drive C...

Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...

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Puma Leverages Social Graph to Promote Spring-Summer Collection
Asia

Puma Leverages Social Graph to Promote Spring-Summer Collection

12y Idris Nagri

Puma Leverages Social Graph to Promote Spring-Summ...

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...

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Studies: Facebook Shows Big Gains in Malaysia, Singapore
Asia

Studies: Facebook Shows Big Gains in Malaysia, Singapore

13y Idris Nagri

Studies: Facebook Shows Big Gains in Malaysia, Sin...

Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...

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Yahoo Algorithm Change to Take Effect in India
Asia

Yahoo Algorithm Change to Take Effect in India

13y Idris Nagri

Yahoo Algorithm Change to Take Effect in India

Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...

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Cookie Deletion: Why It Should Matter to Advertisers and Publishers
Analytics

Cookie Deletion: Why It Should Matter to Advertisers and Publishers

13y Joe Nguyen

Cookie Deletion: Why It Should Matter to Advertise...

Cookie deletion impacts your audience measurement and here's what you need to know. Read More...

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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Analytics

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

13y Idris Nagri

E-Commerce in Asia Pacific: Big Opportunity for a ...

As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...

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By the Numbers: Online Video Consumption in Asia
Analytics

By the Numbers: Online Video Consumption in Asia

14y Idris Nagri

By the Numbers: Online Video Consumption in Asia

Online video goes mainstream in Asia Pacific. Read More...

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