How to use purchase intent for more effective keyword search

Disruptive MarTech How to use purchase intent for more effective keyword search

6y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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Friends and foes: using sales to help fail-proof your marketing automation

Automation Friends and foes: using sales to help fail-proof your marketing automation

7y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Killing Google’s brand one phone call at a time

Data regulations Killing Google’s brand one phone call at a time

7y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

Analytics SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

8y Emily Alford

SXSW 2015: Pandora Reaches Moment of Critical Mass...

Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...

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London Zoo Targets Cat Lovers With Interactive Map

Marketing London Zoo Targets Cat Lovers With Interactive Map

10y Lisa Lacy

London Zoo Targets Cat Lovers With Interactive Map

The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...

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