100+ marketing leaders you should follow on Twitter
Social Media

100+ marketing leaders you should follow on Twitter

8y Mathew Sweezey

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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Three ways to maintain the right martech balance
Automation

Three ways to maintain the right martech balance

8y Stephanie Miller

Three ways to maintain the right martech balance

Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is ...

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How to use data from ad tech and martech for display ads
Analytics

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Friends and foes: using sales to help fail-proof your marketing automation
Automation

Friends and foes: using sales to help fail-proof your marketing automation

8y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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