Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites.
Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holiday?
Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones.
Twitter's head of global media and agency research believes that those who tweet while watching TV, make the more loyal consumers.
Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content.
A number of brands have created their own March Madness-style tournament challenges to engage fans this year.
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
Each brand has launched campaigns involving Facebook around basketball tourney season.