ClickZ spoke to Nitin Rabadia, director of audience marketing for cross-channel marketing platform Marin Software, to find out more about the future of cross-channel, the impact of multiple devices on consumer behaviours, and what marketers are getting wrong with the approach.
Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector.
A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software.
Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub.
Marin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering.
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag.
Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks.