The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

3y Emily Alford

The ROI of multi-touch attribution models: One com...

Up to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...

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Marketing attribution models: The complete guide

Analytics Marketing attribution models: The complete guide

3y Luke Richards

Marketing attribution models: The complete guide

Complete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...

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