Marketer's guide to data-driven marketing attribution

Data & Analytics Marketer's guide to data-driven marketing attribution

1y James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

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Why marketing attribution hasn’t lived up to the hype—yet

Marketing Technology Why marketing attribution hasn’t lived up to the hype—yet

2y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

2y Emily Alford

"Data complexity" is one of the biggest challenges...

In a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....

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Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

Data & Analytics Kenshoo + Fospha breakfast: On Amazon, customer data, and ecommerce

2y Charlie Braithwaite

Kenshoo + Fospha breakfast: On Amazon, customer da...

Senior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...

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Video: Intro to customer data platforms and when to use them

Data & Analytics Video: Intro to customer data platforms and when to use them

2y Kimberly Collins

Video: Intro to customer data platforms and when t...

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...

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87% consumers use a second device while watching TV: How to connect marketing data

Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

2y Emily Alford

87% consumers use a second device while watching T...

Consumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...

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Marketing attribution models: The complete guide

Data & Analytics Marketing attribution models: The complete guide

2y Luke Richards

Marketing attribution models: The complete guide

Complete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...

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How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3y Tereza Litsa

How to measure a multi-channel marketing strategy

Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...

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The rise of marketing attribution and the benefits for marketers

Data-Driven Marketing The rise of marketing attribution and the benefits for marketers

3y Tereza Litsa

The rise of marketing attribution and the benefits...

There has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...

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