A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automating it.
The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.