A look at where marketing automation falls short

AI & Automation A look at where marketing automation falls short

8m Nick Runyon

A look at where marketing automation falls short

Nick Runyon, CMO at PFL, shows how to make automated moments more personal. Read More...

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Key Insights: Exclusive market intelligence and ecommerce highlights

Digital Marketing Key Insights: Exclusive market intelligence and ecommerce highlights

10m Kamaljeet Kalsi

Key Insights: Exclusive market intelligence and ec...

Cyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Consumer behaviors and exclusive Market Intelligence report...

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Data-Driven Marketing Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

11m Kamaljeet Kalsi

Key Insights: Real marketing automation scares and...

“Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read More...

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

Digital Transformation Tech Talk with Maropost: Cloud-based unified marketing automation platform

11m Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

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5 leading providers of enterprise marketing automation solutions

AI & Automation 5 leading providers of enterprise marketing automation solutions

11m Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

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How to choose marketing automation software

AI & Automation How to choose marketing automation software

11m Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

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Engagement: The new metric for marketers

Digital Marketing Engagement: The new metric for marketers

1y Rowan Tonkin

Engagement: The new metric for marketers

Accelerated by COVID-19, marketers are realizing not everything is quantifiable, and customers resonating with your narrative is more important than f...

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Virtual events are here to stay: How marketing automation keeps you a step ahead

Digital Marketing Virtual events are here to stay: How marketing automation keeps you a step ahead

1y David Greenberg

Virtual events are here to stay: How marketing aut...

Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent plac...

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JIGGY drives 69% of revenue with marketing automation

AI & Automation JIGGY drives 69% of revenue with marketing automation

1y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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Email marketing or marketing automation?

Digital Marketing Email marketing or marketing automation?

1y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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Making your marketing stack deliver more value during a global crisis

Digital Marketing Making your marketing stack deliver more value during a global crisis

1y David Greenberg

Making your marketing stack deliver more value dur...

You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Rea...

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Agile with marketing automation: Transforming for the next decade

Data & Analytics Agile with marketing automation: Transforming for the next decade

1y Ashok Pai

Agile with marketing automation: Transforming for ...

TCS CBO's Ashok Pai shows why CMOs need to become agile and leverage cognitive automation in business operations to harnesses digital innovations. Rea...

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Top 10 marketing automation tools every marketer must have

Marketing Top 10 marketing automation tools every marketer must have

2y Priyanka Chowdhury

Top 10 marketing automation tools every marketer m...

With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...

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Marketing automation solutions every SMB should have in 2020

Marketing Marketing automation solutions every SMB should have in 2020

2y Chad Ruff

Marketing automation solutions every SMB should ha...

Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. R...

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Nine marketing automation strategies to win the war for ecommerce

Digital Marketing Nine marketing automation strategies to win the war for ecommerce

2y Himanshu Rauthan

Nine marketing automation strategies to win the wa...

Ecommerce marketing automation strategies to help increase your store sales, expand the client base, enhance customer retention and be more profitable...

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

Martech Company Feature Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

2y Kimberly Collins

Content marketing for enterprises: Q&A with Percol...

Percolate focuses specifically on enterprise marketing management, and clients report signficant savings around asset creation, admin, and consolidati...

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Martech industry in a “state of integration” in 2019 and beyond

Marketing Technology Martech industry in a “state of integration” in 2019 and beyond

2y Jacqueline Dooley

Martech industry in a “state of integration” in 20...

Enterprise businesses use an average of 91 solutions, which can decrease overall efficiency of a tech stack. And right now in martech, many businesses...

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80% of insurers plan to increase martech investment in next year

Marketing Technology 80% of insurers plan to increase martech investment in next year

2y Jacqueline Dooley

80% of insurers plan to increase martech investmen...

New report reveals martech challenges and opportunities facing insurance industry leaders within the next year. Many cite customer experience and unif...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

2y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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What HubSpot does best, according to a HubSpot expert

Email & Automation What HubSpot does best, according to a HubSpot expert

2y Jacqueline Dooley

What HubSpot does best, according to a HubSpot exp...

"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...

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What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

Email & Automation What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

2y Kimberly Collins

What makes Emarsys different than other B2C market...

Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...

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HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

Email & Automation HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

2y Gareth Platt

HubSpot, Marketo, Pardot account for 50% of market...

Forrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...

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Omnichannel marketing automation statistics for 2019

Email & Automation Omnichannel marketing automation statistics for 2019

2y Kimberly Collins

Omnichannel marketing automation statistics for 20...

Recent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...

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Q&A with Linqia COO Daniel Schotland on the power of influencer marketing

Martech Company Feature Q&A with Linqia COO Daniel Schotland on the power of influencer marketing

2y Tessa Judge

Q&A with Linqia COO Daniel Schotland on the po...

Linqia's influencer marketing platform is used by brands like Levi's, Unilever, NBC, and Walmart. What makes them stand out and what's next for the co...

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Tactile marketing automation: PFL CEO Andrew Field on growing from printing to martech

Martech Company Feature Tactile marketing automation: PFL CEO Andrew Field on growing from printing to martech

3y Tessa Judge

Tactile marketing automation: PFL CEO Andrew Field...

PFL started in 1996 as a printing company. Now, they integrate with Marketo, Eloqua, Salesforce and more as a tactile marketing automation platform. R...

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How content automation will impact the way we work

Content Marketing How content automation will impact the way we work

3y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

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What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

3y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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