These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleIntegrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring err...
View articleThough automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to man...
View articleMarketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into thei...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleToday's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleAs marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleWhile many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...
View articleWhile most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...
View articlePeople with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...
View articleThrough social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...
View articleBrand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Read More...
View articleAdvertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...
View articleFragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Read More...
View articleEmployees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...
View articleThe microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage the...
View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
View articleAs sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...
View articleAs a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...
View articleDelivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...
View articleOnce you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...
View articleThere's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...
View articleMother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...
View articleMarketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...
View article