Timing Is Everything in Nurture Marketing
Automation

Timing Is Everything in Nurture Marketing

9y Kevin Miller

Timing Is Everything in Nurture Marketing

Like many things in life, timing is essential to a successful nurture marketing program. Read More...

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The Power of Real-Time, Predictive Decisioning in a Mobile-First World
Media

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

9y Michael Della Penna

The Power of Real-Time, Predictive Decisioning in ...

The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...

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Are You Smart Enough to Test Your Own Subject Lines?
Email

Are You Smart Enough to Test Your Own Subject Lines?

9y Dave Hendricks

Are You Smart Enough to Test Your Own Subject Line...

Although the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...

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How "Automated Personalization" Is Curing Our Creativity Crisis
Automation

How "Automated Personalization" Is Curing Our Creativity Crisis

9y Stephanie Miller

How "Automated Personalization" Is Curing Our Crea...

How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Read More...

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59% of B2B Fortune 500 Companies Use Marketing Automation
Automation

59% of B2B Fortune 500 Companies Use Marketing Automation

9y Mathew Sweezey

59% of B2B Fortune 500 Companies Use Marketing Aut...

The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...

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Leveraging Entertainment Events: No Longer Just a Job for Social Media
Automation

Leveraging Entertainment Events: No Longer Just a Job for Social Media

9y Mari Kim Novak

Leveraging Entertainment Events: No Longer Just a ...

To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...

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6 Budgeting Mistakes That Are Blocking Your Optimization Efforts
Automation

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

9y Stephanie Miller

6 Budgeting Mistakes That Are Blocking Your Optimi...

Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...

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Are We Seeing an E-Newsletter Renaissance?
Email

Are We Seeing an E-Newsletter Renaissance?

9y Kevin Miller

Are We Seeing an E-Newsletter Renaissance?

Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...

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4 Ways to Rally Around a Marketing Program
Automation

4 Ways to Rally Around a Marketing Program

9y Ellen Valentine

4 Ways to Rally Around a Marketing Program

Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...

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RIP Mass Marketing - Long Live 1:1 at Scale
Automation

RIP Mass Marketing - Long Live 1:1 at Scale

9y Stephanie Miller

RIP Mass Marketing - Long Live 1:1 at Scale

Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...

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4 Key Steps to Developing an Effective Lead Management Process
Automation

4 Key Steps to Developing an Effective Lead Management Process

9y Chad Ruff

4 Key Steps to Developing an Effective Lead Manage...

Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...

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How to Properly Use Labels to Run Promotions for Google AdWords
Paid Search

How to Properly Use Labels to Run Promotions for Google AdWords

9y Michelle Morgan

How to Properly Use Labels to Run Promotions for G...

Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...

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Programmatic: More Than Just a Media Buy
Media

Programmatic: More Than Just a Media Buy

9y Jeanniey Mullen

Programmatic: More Than Just a Media Buy

Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...

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The Continued Move Toward Marketing Automation
Asia

The Continued Move Toward Marketing Automation

9y Andy Radovic

The Continued Move Toward Marketing Automation

Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...

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5 Campaign Management Lessons to Apply in 2015
Automation

5 Campaign Management Lessons to Apply in 2015

9y Stephanie Miller

5 Campaign Management Lessons to Apply in 2015

These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...

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4 Key Tips to Successfully Implementing Marketing Automation Technology
Automation

4 Key Tips to Successfully Implementing Marketing Automation Technology

9y Kevin Miller

4 Key Tips to Successfully Implementing Marketing ...

Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...

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5 Ways to Turn Customer Obsession Into Marketing ROI
Automation

5 Ways to Turn Customer Obsession Into Marketing ROI

9y Stephanie Miller

5 Ways to Turn Customer Obsession Into Marketing R...

In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...

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4 Reasons Why You Hate Your Sales and Marketing CRM Software
Automation

4 Reasons Why You Hate Your Sales and Marketing CRM Software

9y Ramon Ray

4 Reasons Why You Hate Your Sales and Marketing CR...

Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...

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Remarket Lead Nurture: Maximize Lead Acquisition & Conversion
Automation

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

9y Chad Ruff

Remarket Lead Nurture: Maximize Lead Acquisition &...

By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...

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The 5 Trends That Really Matter for Marketers in 2015
Marketing

The 5 Trends That Really Matter for Marketers in 2015

9y Kristin Kovner

The 5 Trends That Really Matter for Marketers in 2...

There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Read More...

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4 Ways to Turn Real-Time Into Right-Time Marketing
Automation

4 Ways to Turn Real-Time Into Right-Time Marketing

9y Stephanie Miller

4 Ways to Turn Real-Time Into Right-Time Marketing

What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...

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Anticipation and Satisfaction: 2 Important Pillars for 2015
Automation

Anticipation and Satisfaction: 2 Important Pillars for 2015

9y Ramon Ray

Anticipation and Satisfaction: 2 Important Pillars...

What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...

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When Is the Right Time to Pass a Lead to Sales?
Automation

When Is the Right Time to Pass a Lead to Sales?

9y Kevin Miller

When Is the Right Time to Pass a Lead to Sales?

There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...

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How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies
Automation

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B So...

9y Jasmine Sandler

How to Yield Higher Marketing ROI: Coupling Smart ...

By combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...

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Digital Marketing Trends to Watch Out for in 2015
Marketing

Digital Marketing Trends to Watch Out for in 2015

9y Yuyu Chen

Digital Marketing Trends to Watch Out for in 2015

We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...

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4 Ways to Make an Immediate Impact Toward Omnichannel
Data insights

4 Ways to Make an Immediate Impact Toward Omnichannel

9y Stephanie Miller

4 Ways to Make an Immediate Impact Toward Omnichan...

Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Read M...

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Digital Transformation in 2015
Marketing

Digital Transformation in 2015

9y Marko Muellner

Digital Transformation in 2015

What are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Read More...

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